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Gradient background with bold headline: ‘Lead Decay 101: Stop Old Quotes Going Cold’ and a large red downward arrow symbolizing lost revenue for roofing and window contractors.

Gradient background with bold headline: ‘Lead Decay 101: Stop Old Quotes Going Cold’ and a large red downward arrow symbolizing lost revenue for roofing and window contractors.

Lead Decay 101: Stop Old Quotes Going Cold

Most quotes don’t get a “no”—they just go cold. Learn why lead decay happens, how much it really costs, and how contractors can revive lost deals with a simple 4‑touch cadence or outsource it risk‑free.

Jul 283 min read

The $50,000 Question: Calculating the True Cost of Your 'Dead' Leads

The $50,000 Question: Calculating the True Cost of Your 'Dead' Leads

The $50,000 Question: Calculating the True Cost of Your 'Dead' Leads

TL;DR Roofing and impact‑window contractors regularly spend 175 – 230 dollars for every lead that enters their pipeline. If even fifty...

Jul 253 min read

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